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Un regard, VU' agency's new AI campaign
09 July 2024
UPP action in progress
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A.I. continues to unfold, extending its influence and changing our societies. Today, the question is no longer to be for or against it, but to be aware that it needs to be understood and decoded.
Last year, the VU' agency launched an advertising campaign, L'I.A vue par VU', led by creative director François Vivant. The aim of the campaign was to question the origin, role and value of images, and to give viewers some pointers.
As the Rencontres de la photographie d'Arles festival gets underway, in which the UPP took part throughout the opening week, VU' proposes Un Regard, its second campaign on this subject, under the direction of François Vivant. Convinced of the importance of taking a human, living look at the contemporary world, the agency is trying to define the limits of A.I. in order to pursue its commitment to auteur photography.
The Union des Photographes Professionnels supports this campaign, and we invite you to discover and share it here.
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